logo
See all positions

Web Tracking & Data Analytics Manager (m/f/d)

Permanent employee, Full-time · Berlin
Read job description in:
Your Responsibilities
Our marketing and product teams are constantly improving the FRIDAY campaign performance as well as the customer online experience based on a wide range of data. We are now looking for a passionate Web Tracking & Data Analytics Manager who wants to lift FRIDAY to the next level of data driven decision making as well as marketing automation. As a specialist with a high level of web tracking, data analytics and tag manager know how, you will join our marketing team in Berlin, and you will be one of the key players to create a new industry standard of data driven marketing in the insurance business.

  • In your role within the marketing department, you will be closely collaborating with business intelligence and engineering to develop the fundamentals for a solid web tracking and data analytics technical setup.
  • Your responsibility will be to design and maintain our global data layer architecture as well as to define specific data and integration requirements to support our product owners and engineering teams.
  • You will be the owner of our consent management system and you will take care of our tag management client- and server-side setup in an operational way.
  • One of your key functions will be the planning and technical setup of digital marketing & advertising tools like Google Analytics 4, A/B testing tools, Campaign Manager 360, Display & Video 360 as well as tools like Fullstory or Hotjar.
  • You will drive and enable the technical concept and implementation of a new A/B or multivariate testing tool.
  • You will support to build data streams between our marketing tools and BI database to help marketing in optimizing effectiveness and efficiency of media spend.
  • In collaboration with our business intelligence department and the product owners, you will be the go-to person in the marketing department to build the fundamentals of a solid automated marketing and digital product data reporting and dashboarding. 
Your ideal background and skillset
  • You are a structured and detail-oriented self-starter that loves to take ownership and drive your projects to success.
  • You have at least 3, ideally 5 years of experience in working on setups with current tag management, web tracking and data analytics technologies (e.g. Google Tag Manager 360, Google Analytics 360 (Google Analytics 4), BigQuery as well as a deep understanding of their functionality and how to create a most useful web analytics architecture out of it.
  • You have a degree in Computer Science or Economics - or similar.
  • You have a deep knowledge of Google Tag Manager 360 and you are experienced with the operational structured setup of tags, including custom java script in a server side setup.
  • You are familiar with the conception and implementation of tracking software, like Google Analytics 360 (Google Analytics 4).
  • You have experience in how to setup A/B or multivariate tools.
  • You understand how data flows between marketing and advertising tool landscapes and how to use that data for effectiveness, efficiency, web tracking and data analytics automation in the marketing department. 
  • You have excellent written and spoken communication skills in English, and ideally in German (big plus) 
What you can expect from us:
  • Opportunity to work for one of the fastest-rising InsurTech Startups in Europe, to grow as a well-rounded professional and carve your own career path
  • Culture of diversity and creativity with smart people who take pride in what they do
  • A fair salary, flexible working hours, the possibility of remote work, a permanent work contract and 30 vacation days
  • The best company benefit for you: choose between a free BVG ticket, an Urban Sports Club M membership, or a subsidy for your lunch meals
  • An open and friendly working atmosphere and an exciting workplace in Berlin-Mitte - but we love to work remote as well :-) 
Apply for this position
About us

FRIDAY is the essence of over 180 individuals, who build a strong “we”. We are a technology company with an insurance license and have offices in Germany, Poland, Luxembourg, and France. Together we all pull in the same direction: In becoming the most popular digital insurer in Europe.

 

We are already one of the fastest-growing Insurtechs across Europe and care for our employees, their ambitions, dreams, and challenges. Together we build an environment where everybody feels empowered to explore, grow and shape a better future for us, our customers, and the world around us - this is what makes us a unique employer. Join us today and let’s shape our tomorrow.

Dein vielfältiges Aufgabengebiet
Our marketing and product teams are constantly improving the FRIDAY campaign performance as well as the customer online experience based on a wide range of data. We are now looking for a passionate Senior Marketing & Advertising Technology Manager who wants to lift FRIDAY to the next level of data driven decision making as well as marketing automation. As a specialist with a high level of marketing- and advertising technology know how, you’ll join our marketing team in Berlin, and you’ll be one of the key players to create a new industry standard of data driven marketing and automation in the insurance business.

  • In your role within the marketing department, you will be closely collaborating with business intelligence and engineering to develop the fundamentals for a solid marketing and advertising technical setup.
  • Your responsibility will be to design and maintain our global data layer architecture as well as to define specific data and integration requirements to support our product owners and engineering teams.
  • You will be the owner of our consent management system and you will take care of our tag management setup in an operational way.
  • One of your key functions will be the planning, setup and onboarding of marketing tools like Google Analytics 360, Goolge Optimze, Campaign Manager 360, Display & Video 360 as well as tools like Fullstory or Hotjar.
  • You will drive and enable the usage of a/b or multivariate testing in our content, design and product teams.
  • You will build data streams between our marketing tools and bi database to support marketing in optimizing effectiveness and efficiency of media spend.

Du bringst Folgendes mit
  • You have at least 5 years of experience in working on setups with current marketing and advertising platforms (e.g. Google Tag Manager 360, Google Analytics 360, Campaign Manager 360, Display & Video 360 or BigQuery) as well as a deep understanding of their functionality and how to create a most useful marketing technology architecture out of it.
  • You have a degree in Computer Science or Economics - or similar.
  • You have a deep knowledge of Google Tag Manager 360 and you are experienced with the operational structured setup of tags, including custom java script.
  • You are familiar with the implementation of tracking software, like Google Analytics 360.
  • You have experience in how to setup a/b or multivariate tests and you know how to teach colleagues to use those tools in the right way.
  • You understand how data flows between marketing and advertising tool landscape and how to use those data for effectiveness, efficiency and automation in the marketing department.  
Dein spannendes Arbeitsumfeld
  • Opportunity to work for one of the fast-rising InsurTech Startups in Europe!
  • Culture of diversity and creativity with smart people who take pride in what they do.
  • We offer you a fair salary, flexible working hours, the possibility of remote work, a permanent work contract and 30 vacation days.
  • Get the best benefit for you: choose between a  free BVG ticket, an Urban Sports Club M membership or a subsidy for your lunch meals.
  • We maintain an open and friendly working atmosphere and offer you an exciting workplace in Berlin-Mitte - but we love to work remote as well :-) 
Jetzt bewerben
Über uns

FRIDAY sind wir! 

FRIDAY ist die Essenz aus mehr als 180 Talenten, die gemeinsam ein starkes "Wir" bilden. Das hat uns bereits weit gebracht: Wir sind eines der am schnellsten wachsenden InsurTechs in Europa. 

Unsere Teams sind in Deutschland, Polen, Luxemburg und Frankreich zuhause. Gemeinsam arbeiten wir daran, der beliebteste digitale Versicherer Europas zu werden und das Leben unserer Kunden sorgenfrei zu machen. Um dieses Ziel zu erreichen, brauchen wir Talente wie dich - dein Können, deine Ambition und deinen Anspruch an Innovation. Miteinander schaffen wir ein Umfeld, das es uns erlaubt, unsere großen Ziele zu erreichen und die Zukunft zu gestalten. 

Komm ins Team und hilf mit, die (Versicherungs-)Welt einfacher zu machen!

Apply for this position
Get in touch with us and apply!

As easy as it gets to apply!

 

We have made applying to FRIDAY as simple as possible. Send us your contact data, your CV and you're all set. You're free to send us any additional information. It should only take a few seconds. We are looking forward to hearing from you.

All we need from you is your name, an email and your CV. Any additional information that you would like to share with us can also be uploaded here.

Click to select multiple files or use drag-and-drop
Click to select multiple files or use drag-and-drop

Uploading document. Please wait.